AI is NOT making marketing better — here’s the hard truth

If you think AI will save your marketing, you’re in for a rude awakening.

Photo by Campaign Creators on Unsplash

I moved from creating content by typing to using ChatGPT as soon as it hit the market, and I was able to generate great ads while a few of my friends failed at producing remotely decent copies after two days.

That’s when it hit me.

I have studied marketing and customer psychology books and used them in real life and I know what to ask these tools in detail, while my friends simply said — “This is my product <X> Create 3 viral Facebook ads”.

After months of using AI tools and recently trying 50+ tools.

I want to say this out loud(so loud I wish I almost damage your ear drums, but then not damage them like) — “AI is NOT Making Marketing Better — It’s Just Exposing Bad Marketers”.

I started noticing it lately.

Marketers bragging about using AI to create 100 pieces of content in 10 minutes.

Here are the common themes I observed from these people

• AI is changing marketing forever!
• Marketing is now effortless!
• You don’t need a strategy — just use AI tools!